How a GTM machine is actually wired.
Reference workflows, connector roles, and scaling decisions. For the implemented system and public code, start with Referral Desk. Vendor examples below are labelled by implementation status.
GTM Workflows
Signals come in, records get enriched and scored, the right action goes to the right person, and the outcome flows back in. Click any node.
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Reference Architecture
A design for a modern GTM stack: every tool either feeds data in, holds the record, or acts on the outside world. Marked throughout: what I have built and what I know but have not.
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The warehouse loop
Airflow, Fivetran, Snowflake, Hightouch: what this needs once it serves several teams, and why I run Postgres instead today. A design, because I have not run it.
Open the teardown →I wrote all three of these. They are the clearest answer I can give to "do you actually understand this system, or do you just know the tool names?"