← Daniel Gonzalez
Connected stack

35 connectors.
One record in the middle.

Every tool here does one of three things: it feeds data in, it holds the record, or it acts on the outside world. Click a cluster on the map to jump to what each app actually does.

13feed data in
6hold the record
16act outward
DATA FLOWING INACTION FLOWING OUTCLICK ANY CLUSTER
THE RECORD CRM & records RESEARCH & DATA PRODUCT & REVENUE SIGNALS DOCS & FILES OUTREACH & SOCIAL MEETINGS & CALLS INBOX & TEAM COMMS
FEEDS IN

Research & data

Who the buyers are and what is true about them.

  • ApolloContact database: filter buyers by title, size, industry
  • People Data LabsBulk person and company data via API for enrichment at scale
  • BetterContactWaterfall email and phone finder, tries 20+ providers per contact
  • ExaAI web search API: research any company from live pages
Verified people, companies and context written onto the record.
FEEDS IN

Product & revenue signals

What customers actually do and pay.

  • SupabaseYour product database: query usage and account growth
  • StripePayments, MRR, failed charges, upgrade and churn events
  • CoinbaseCrypto payments and balances, for web3 revenue
  • GitHubRepo activity, a signal for dev-tool buyers
  • LinearIssues and roadmap: what ships and when
  • JiraTickets and sprints for larger engineering orgs
Usage spikes, new signups and payments become buying signals.
FEEDS IN

Docs & files

The knowledge the engine reads from.

  • Google DocsPlaybooks, ICP definitions, messaging docs
  • Google SheetsLists, scoring tables, exports and imports
  • Google DriveEvery file the team shares, searchable
ICP definitions, playbooks and lists that feed every workflow.
THE HUB

CRM & records

One record every tool writes to and reads from.

  • HubSpotCRM for most growing companies: deals, sequences, reporting
  • SalesforceEnterprise CRM and the system of record at scale
  • AttioModern, flexible CRM built around your own data model
  • PipedriveLightweight pipeline CRM for small sales teams
  • AirtableStaging tables and ops databases beside the CRM
  • NotionWiki, project tracking and the team knowledge base
If a tool never touches the record, it is not part of the engine.
ACTS OUT

Outreach & social

Where the message reaches people.

  • LinkedInWhere B2B buyers are: profiles, DMs, Sales Navigator
  • XFounder and operator audiences; fast signal on launches
  • InstagramCreator and consumer reach, DMs and story replies
  • FacebookGroups, pages and the widest paid reach
  • TikTokShort-form demand generation at the top of funnel
  • YouTubeLong-form proof: demos, teardowns, customer stories
  • Meta AdsPush scored lists in as custom audiences for retargeting
Sequences, DMs, content and paid audiences built from the record.
ACTS OUT

Meetings & calls

Where the conversation happens.

  • CalendlyTurns a yes into a booked slot with reminders
  • Google CalendarAvailability and the actual meeting record
  • ZoomThe call itself, recorded and shareable
  • FathomAI notetaker: summaries and action items per call
  • FirefliesTranscribes and searches every call across the team
A yes becomes a held meeting; the transcript comes back as data.
ACTS OUT

Inbox & team comms

Where humans get told what to do.

  • GmailSend, receive and classify every reply
  • OutlookThe same, for Microsoft-shop buyers
  • SlackWhere alerts land and the team acts from
  • DiscordCommunity-led motions and developer audiences